About Us
The Story
The brand has a rich history, beginning in Perth in 1972. That’s over 45 years experience in fitting the perfect pair of jeans so it’s safe to say, we know a thing or two about denim.boasts 111 stores across Australia & New Zealand and we’ve become a household name and favourite go-to for great quality denim and fashion. The saying Fits Best’ still rings true in everything we do today.
We’re famous for denim that’s for sure and today... we’re also so much more!
Our quality collections include wardrobe staples right through to the fashion must-haves…knitwear, leather, suede, wool, accessories and an award-winning Maternity range.
Since launching in Perth, Western Australia in 1972, IIt has expanded east, across the Tasman and west across the Indian Ocean all the while maintaining the friendly professional culture we pride ourselves on. Walk into any store and you’ll always be greeted with a smile, by team members who have been trained to deliver award winning service and advice. Cultivating an award winning culture is no mean feat and we are continually delighted by feedback from customers and industry that reinforce we’re doing a good job!
